International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.2, No.3, May 2016, Pub. Date: Jun. 1, 2016
Effect of Graphic Images in Cigarette Health Warning
Pages: 15-20 Views: 977 Downloads: 757
[01] Zain-Ul-Aabdeen , Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[02] Mula Nazar Khan, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[03] Muhammad Tahir, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[04] Fahad Islam, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[05] Muhammad Salman, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[06] Hafiz Gohar Mehmood Khan, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
The study analyzed the effect of suddenness, curiosity, and importance when including a stunning picture on cigarette bundles in Pakistan. A test configuration contrasted responses of Pakistanis smokers uncovered with a health warning. A health warning with a graphic image was affirmed as more viable in seeking attention with some restricted effects in convincing smokers to follow up on the data. By and large, the researchers support the regulations in Pakistan to oblige health warnings highlighting novel imagery, for example, those found in Japan, Europe, Canada, and Australia.
Graphic Images, Health Warning, Smoking, Pakistan, Tobacco
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