[01] I. Wayan Kembaryana, Faculty of Economic, Mahasaraswati University of Mataram, Mataram, West Nusa Tenggara, Indonesia. [02] Nenet Natasudian Jaya, Faculty of Economic, Mahasaraswati University of Mataram, Mataram, West Nusa Tenggara, Indonesia.

Pottery industry plays strategic roles in improving the local economy, especially in the use of labor. It is certainly worth to get the attention of various parties concerned of the existence of small and medium industries that play roles big enough in supporting the national economy. Even the pottery craftsmen are already reaching the international market, but the management of this business is still done simply, even from institutional aspects. Therefore,the local community needs the roles of college that can be used as partners to improve technical capabilities and management, and bond strengths together to form groups a solid effort to strengthen its bargaining position in the dynamic global marketplace. The main objective of this study is to determine the entrepreneurialbehavior and innovation; get the data patterns of entrepreneurship and innovation to the development of the craft industry; the creation of a business coaching model in the pottery industry in Province West Nusa Tenggara; and published results of this study in a scientific journal. The population in this study is all entrepreneurs in the pottery industrial center in Province West Nusa Tenggara. Analysis of the data used is descriptive statistical analysis and inference using path analysis through simple regression analysis. The results showed that entrepreneurial motivation has a significant influence on business development. Entrepreneurial motivation has a significant influence on product innovation. And product innovation has a significant influence on business development. The right model in this study is direct influencemodel, which can be said that the motivation and innovation can be a stand-alone variablein influencing the pottery business development.

Pottery Craft Industry, Entrepreneurial Motivation, Product Innovation, Business Development

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