International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.1, No.2, Sep. 2015, Pub. Date: Jul. 20, 2015
Impact of Socio Economic Factors on Purchase Behaviour of Organic Food Products
Pages: 82-86 Views: 1306 Downloads: 1876
Authors
[01] Shashikiran L., Pondicherry University, Karaikal City, Pondicherry (UT), India.
[02] C. Madhavaiah, Department of Management Studies, Pondicherry University, Karaikal City, Pondicherry (UT), India.
Abstract
Socio Economic factor is one of the major factors determining the purchase behaviour of organic food products. The research work explains the degree and nature of its impact. Organic retailers have observed the shift in the trend of organic product consumption and want to respond with suitable strategies in understanding the positive shift. The paper is designed to yield results on purchase behavior of the respondents and the factors influencing to buy the organic food products. The study was carried out in Bangalore City with the sample size of 200 respondent’s using cluster sampling technique. The Hypothesis was tested for the socio-economic factors and its impact. The data collected were analyzed using chi-square test, analysis of variance, Spearman’s rank correlation and Friedman Test.
Keywords
Socio Economic Factors, Organic Food Products, Purchase Behavior & Consumer Attitude
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