International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.1, No.3, Nov. 2015, Pub. Date: Dec. 11, 2015
Mobile Commerce: An Empirical Study on Luxury Consumers Buying Intentions
Pages: 134-140 Views: 806 Downloads: 540
Authors
[01] Shilpa. V., Pondicherry University, Karaikal Campus, Karaikal, India.
[02] C. Madhavaiah, Department of Management, Pondicherry University, Karaikal Campus, Karaikal, India.
Abstract
Luxury brands were late for the world of ecommerce. There’s no excuse for being late for the arrival of the mobile era. Luxury shoppers are now turning towards mobile devices to research and purchase products, the mobile platform has a much larger influence on the luxury industry than marketers may realize. The aim of the study is to analyze the impact of mobile commerce towards luxury products. The collected data is analyzed using SPSS and various statistical tests were applied based on hypotheses.
Keywords
Luxury Brands, Mobile Ecommerce, Mobile Devices, Luxury Shoppers
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