International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.1, No.3, Nov. 2015, Pub. Date: Dec. 11, 2015
Mobile Commerce: An Empirical Study on Luxury Consumers Buying Intentions
Pages: 134-140 Views: 1172 Downloads: 808
[01] Shilpa. V., Pondicherry University, Karaikal Campus, Karaikal, India.
[02] C. Madhavaiah, Department of Management, Pondicherry University, Karaikal Campus, Karaikal, India.
Luxury brands were late for the world of ecommerce. There’s no excuse for being late for the arrival of the mobile era. Luxury shoppers are now turning towards mobile devices to research and purchase products, the mobile platform has a much larger influence on the luxury industry than marketers may realize. The aim of the study is to analyze the impact of mobile commerce towards luxury products. The collected data is analyzed using SPSS and various statistical tests were applied based on hypotheses.
Luxury Brands, Mobile Ecommerce, Mobile Devices, Luxury Shoppers
[01] Aaker, D. A. (1996). Building strong brands. New York: The Free Press.
[02] ABCNews. (2013). Half of Australian adults own a Smartphone. Retrieved June 1, 2013, from
[03] Amaldoss, W., & Jain, S. (2005). Conspicuous consumption and sophisticated thinking. Management Science, 51(10), 1449-1466.
[04] Barnett, M. L., Jermier, J. M., & Lafferty, B. A. (2006). Corporate reputation: The definitional landscape. Corporate Reputation Review, 9(1), 26-38.
[05] Bain& Company Luxury Goods Worldwide Market Study October 2013 12th Edition.
[06] Barnett, M. L., Jermier, J. M., & Lafferty, B. A. (2006). Corporate reputation: The definitional landscape. Corporate Reputation Review, 9(1), 26-38.
[07] Bian, X. & Moutinho, L., 2009. An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62(3), 368-378.
[08] Bush, R.F., Bloch, P.H. & Dawson, S., 1989. Remedies for Product Counterfeiting. Business Horizons, 32(1), 59-66.
[09] Carey, M. A. (1995). Comment: concerns in the analysis of focus group data. Qualitative health research, 5(4), 487-495.
[10] Carr, T. (2012). How to enhance the luxury retail experience with mobile. Retrieved August 28, 2012, from
[11] Carson, D., Gilmore, A., Perry, C., & Gronjaug, K. (2001). Qualitative Marketing Research. London: SAGE Publications Ltd.
[12] Curtis, J. (2000, August). Not taking luxury for granted. Marketing, 26-27.
[13] De Chernatony, L. (1993). Categorizing brands: evolutionary processes underpinned by two key dimensions. Journal of Marketing Management, 9(2), 173-188.
[14] De Chernatony, L., & Riley, F. D. O. (1998). Defining "Brand": Beyond The Literature With Experts' Interpretations. Journal of Marketing Management, 14(5), 417-443.
[15] Fionda, A. M., & Moore, C. M. (2009). The anatomy of the luxury fashion brand. Journal of Brand Management, 16(5), 347-363.
[16] Fombrun, C. J., & Van Riel, C. B. M. (1997). The reputational landscape. Corporate Reputation Review, 1, 1-15.
[17] Forbes. (2006). World's best-selling make-up. Retrieved March 15, 2013, from
[18] Gil, L. D. A., Kwon, K.-N., Good, L., & Johnson, L. W. (2010, September). Attitudes toward luxury items among teens in Brazil. Paper presented at the Global Marketing Conference, Japan: Tokyo.
[19] Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational Identity, Image, and Adaptive Instability. The Academy of Management Review, 25(1), 63-81.
[20] Gualtieri, M. (2011). Mobile App Design Best Practices. Forrester research, 1-26.
[21] Guba, E. G., & Lincoln, Y. S. (1994). Competing paradigms in qualitative research. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. 105-117). Thousand Oaks, CA: Sage Publications.
[22] Haghirian, P., Madlberger, M., & Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. Paper presented at the 38th Hawaii International Conference on System Sciences.
[23] Hurth, V. (2010). Creating sustainable identities: the significance of the financially affluent self. Sustainable Development, 18(3), 123-134.
[24] Jurisic, B., & Azevedo, A. (2011). Building customer–brand relationships in the mobile communications market: The role of brand tribalism and brand reputation. The Journal of Brand Management, 18(4-5), 349-367.
[25] Kalyanaraman, S., & Sundar, S. S. (2006). The psychological appeal of personalized content in web portals: does customization affect attitudes and behavior? Journal of Communication, 56(1), 110-132.
[26] Kapferer, J. N. (2012a). The new strategic brand management. London: Kogan Page.
[27] Kapferer, J. N. (2012b). Abundant rarity: The key to luxury growth. Business Horizons (55), 453-462.
[28] Kapferer, J. N., & Bastien, V. (2009). The specificity of luxury management: Turning marketing upside down. Journal of Brand Management, 16(5-6), 311.
[29] Lamb, R. (2012b). Will marketing to a wider audience dilute Bentley? Retrieved March 9, 2012, from
[30] Lamb, R. (2012c). What are luxury automakers doing on mobile? Retrieved July 30, 2012, from
[31] Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication, 50(1), 46-70.
[32] Magrath, V. C., & McCormick, H. (2013a). Branding design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management, 17(1), 98-114.
[33] Magrath, V. C., & McCormick, H. (2013b). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management, 17(11), 115-134.
[34] Mahyari, P., Drennan, J., & Kerr, G. (2012). Exploring how Luxury Brands are rising to the challenge of the Smartphone Revolution Paper presented at the 41st Annual Conference of European Marketing Academy, Lisbon, Portugal.
[35] Nielsen. (2013). the mobile consumer: the global snapshot. Retrieved June 5, 2013, from
[36] Nysveen, H., Pedersen, P. E., Thorbjørnsen, H., & Berthon, P. (2005). Mobilizing the brand. Journal of Service Research, 7(3), 257.
[37] O’Connor, H., & Madge, C. (2003). “Focus groups in cyber-space”: Using the Internet for qualitative research. Qualitative Market Research: An International Journal, 6(2), 133-143.
[38] Okonkwo, U. (2007). Luxury Fashion Branding: Trends, Tactics, Techniques. New York: Palgrave Macmillan.
[39] Patton, M. Q. (1990). Qualitative evaluation and research methods. London: SAGE Publications.
[40] Persaud, A., & Azhar, I. (2012). Innovative mobile marketing via smartphones: Are consumers ready? Marketing Intelligence & Planning, 30(4), 418-443.
[41] Phau, I., & Prendergast, G. (2000). Consuming luxury brands: the relevance of the rarity principle. The Journal of Brand Management, 8(2), 122-138.
[42] Premium Beauty News. (2013). “Made in France” luxury beauty drives L’Oréal growth
[43] Retrieved April 10, 2013, from, 5278.
[44] Riley, F. D. O., & Lacroix, C. (2003). Luxury branding on the Internet: Lost opportunity or impossibility? Marketing Intelligence & Planning, 21(2), 96-104.
[45] Seringhaus, F. H. R. (2005b). Selling Luxury Brands Online. Journal of Internet Commerce, 4(1), 1-25.
[46] Shankar, V., Venkatesh, A., Hofacker, C., & Naik, P. (2010). Mobile marketing in the retailing environment: current insights and future research avenues. Journal of Interactive Marketing, 24(2), 111-120.
[47] Shea, E. (2013a). Luxury Institute CEO: Affluent millennials are target audience of the future. Retrieved January 20, 2013, from
[48] ShopIgniter. (2013). 85% of Luxury Brand Marketers Will Increase Digital Marketing Spend in 2013 Retrieved January 15, 2013, from
[49] Verkasalo, H., López -Nicolás, C., Molina-Castillo, F. J., & Bouwman, H. (2010). Analysis of users and non-users of smartphone applications. Telematics and Informatics, 27(3), 242-255.
[50] Vickers, J. S., & Renand, F. (2003). The marketing of luxury goods: an exploratory study-three conceptual dimensions. The Marketing Review, 3(4), 459-478.
[51] Webb, J. R. (1995). Understanding and designing marketing research. London: The Dryden Press.
[52] Welsh, E. (2002). Dealing with data: Using NVivo in the qualitative data analysis process. Qualitative Social Research, 3(2). Retrieved June 21, 2009, from /865
[53] Wietzman, E. A. (2000). Software and qualitative research. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (2nd ed.). Thousand Oaks, CA: Sage Publications.
[54] Williams, D. (2011). Luxury car market still buoyant, says report. Retrieved August 1, 2011, from
[55] Zikmund, W. G. (2003). Business research methods (7th ed.). Ohio: Thomson South Western.
MA 02210, USA
AIS is an academia-oriented and non-commercial institute aiming at providing users with a way to quickly and easily get the academic and scientific information.
Copyright © 2014 - 2017 American Institute of Science except certain content provided by third parties.