American Journal of Marketing Research
Journal Introduction
American Journal of Marketing Research is an online, peer-reviewed scholarly journal in the field of cutting-edge thinking and ideas about marketing and social research. It provides coverage of the latest developments, thinking, tools and techniques as well as a forum for discussion and debate. Articles are written by leading researchers and thinkers from around the world. It welcomes the submission of manuscripts that meet the general criteria of significance and academic excellence. Papers will be published shortly after acceptance.
Aims and Scope
Ad Tracking
Advertising Research
Brand Equity Research
Brand Association Research
Brand Attribute Research
Brand Name Testing
Commercial Eye Tracking Research
Concept Testing
Coolhunting
Buyer Decision Making Process Research
Neuromarketing
Copy Testing
Customer Satisfaction Research
Demand Estimation
Distribution Channel Audits
Internet Strategic Intelligence
Marketing Effectiveness and Analytics
Mystery Consumer or Mystery Shopping
Positioning Research
Price Elasticity Testing
Sales Forecasting
Segmentation Research
Online Panel
Store Audit
Test Marketing
Viral Marketing Research
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