[01] Vinícius Rodrigues Arruda Pinto, Departamento de Tecnologia de Alimentos (DTA), Universidade Federal de Viçosa (UFV), Viçosa, Brazil. [02] Lucas Guimarães de Souza Araújo, Departamento de Nutrição e Saúde (DNS), Universidade Federal de Viçosa (UFV), Viçosa, Brazil. [03] Letícia Soares de Freitas, Departamento de Nutrição e Saúde (DNS), Universidade Federal de Viçosa (UFV), Viçosa, Brazil. [04] Ana Luiza Gomes Domingos, Departamento de Nutrição e Saúde (DNS), Universidade Federal de Viçosa (UFV), Viçosa, Brazil. [05] Tamara Beatriz de Oliveira Freitas, Departamento de Tecnologia de Alimentos (DTA), Universidade Federal de Viçosa (UFV), Viçosa, Brazil. [06] Laura Fernandes Melo, Departamento de Tecnologia de Alimentos (DTA), Universidade Federal de Viçosa (UFV), Viçosa, Brazil. [07] Josefina Bressan, Departamento de Nutrição e Saúde (DNS), Universidade Federal de Viçosa (UFV), Viçosa, Brazil.

The relationship between body image concern and health concern has not been extensively studied. In the current study, it was aimed to evaluate this relation based on health-conscious Brazilian individuals, consumers of snack bars. Ninety-nine Brazilian participants, ages 18-55, completed the health consciousness questionnaire (HCQ) and the Body Shape Questionnaire (BSQ). Anthropometric measurements were performed according to established procedures. Health concern (HC) and body image dissatisfaction (BID) were explored as the focus variables in the Focused Principal Component Analysis (FPCA), a graphical method of correlation between a set of variables of interest. BID was higher in individuals more concerned about their body image and individuals with higher waist-hip ratio (WHR) and body fat percentage (BFP) indexes (p<0.05). The clusters made it possible to affirm that there is a close relationship between body image concern and health concern, suggesting that more health-conscious individuals are less dissatisfied with their body image. Health consciousness can contribute to the prevention of severe body image distortions. It is needed to involve policy makers, researchers, industry and government in combating poor food choices and products that deliver false promises to consumers, avoiding serious disorders and public health issues.

Snacks, Snack Bars, Body Image, Focused Principal Component Analysis, Health Concern

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