[01] Hans Kwaku Duah, Department of Social Sciences and Humanities, University of Cape Coast, Berekum College of Education, Berekum, Ghana. [02] John Kwaku Bofa, Department of Community Development, Sunyani West District Assembly, Sunyani, Ghana. [03] Ernest Apraku, Department of Social Sciences and Humanities, University of Cape Coast, Berekum College of Education, Berekum, Ghana. [04] Justice Ofosu Darko Fenteng, Department of Social Sciences and Humanities, University of Cape Coast, Berekum College of Education, Berekum, Ghana. [05] Mavis Ansu Amponsah, Mavis Ansu Amponsah.

The purpose of this study was to examine the prospects of sustainable honey market structure for poverty reduction and improving livelihoods in the Berekum Municipality of Ghana. Questionnaires and interview schedule were the main research instruments used in gathering data. These were however supplemented with non-participant observation. In all, 52 respondents were randomly selected from Berekum Municipality. Questionnaires were administered to 41 bee-keepers and 11 honey traders who are the major apiculture actors in the Berekum Municipality. Cross tabulation, Mean, Line graphs, and Frequency tables were employed in the analysis of quantitative data. A narrative analysis was adopted for the qualitative data collected. Descriptions and quotations were also used in analyzing qualitative data. The results indicate that bee-keepers and honey traders have increased their income levels as a result of favourable honey market environment in the Berekum Municipality. Again, the results show that honey marketing in the study area have a lot of potential in reducing poverty and improving livelihoods through employment creation. Therefore, the study recommends that other institutions, government, and Non-Governmental Organizations should come on board to ensure the development of bee-keeping industry in the study area to reduce poverty and enhance living conditions.

Bee-Keeping, Poverty Reduction, Livelihood, Honey Market Structure

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