[01] Ogunlusi Gbenga, Department of Administration and Management, Crawford University, Faith City, Igbesa, Ogun State Nigeria. [02] Kehinde Osotimehin, Department of Management and Accounting, Obafemi Awolowo University, Ile Ife, Nigeria.

The study investigated the determinants of repeat buy and its relationship with service perception with a view to improving customer base in hotel business in Lagos state. Primary data were used for the study. Eight local government areas (LGAs) were purposively selected out of the twenty (20) LGAs, representing 40 percent of the LGAs in Lagos State. Two of the biggest hotel in terms of room capacity, were chosen from each LGA. Twenty respondents (20) were sampled from each hotel totaled 320 using simple random technique. The data were collected with the aid of questionnaire and analyzed using both descriptive and inferential statistics. Applying factor analysis to the ten constructs in the study, the resulting component scores were used to fit a regression line. The result shows that service of the hotel (t= 2.028, p<0.05), friendly staff t(=6.924, p=0.05), food quality (t = 2.221, p<0.05 ) and price (t= -.3645 p= 0.05) had significant impacted on repeat buy. It was also discovered that perception of this factors by the customers has a positive significant relationship (r=0.66, N= 286, p<0.05) on repeat buy of hotel services. Finally, the study concluded that for a hotel to have competitive edge over its competitors and remain in business as well as to improves its customer’s base; it must be customer friendly, deliver quality room services, offer quality food, and charge reasonable price. This is because the way customers perceive these factors collectively dictates whether they will come back or not.

Determinant, Repeat Buy, Hotel, Customer Base, Perception

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