[01] Ana Buhaljoti, Department of Marketing – Tourism, University of Tirana, Faculty of Economics, Albania.

Upon having completed high school, many students entering a higher level of education do not always know in which direction their potential future career will take them. Although most students begin their studies in a specific field or major, they tend not to know what is expected of them upon completion of their degree. This research primarily focuses on two academic fields and prospective career possibilities, the Marketing and Finance sector, and gives an overview of specific skills, as well as expectations, for positions relevant to these respective areas. The study provides recent graduates with an overview of the qualities needed in order to get a position in the relevant fields of marketing and finance with companies operating in Albania. It provides educational institutions with pertinent information useful in designing and adapting curriculums with an unequivocal focus on students’ needs with respect to future employers. Moreover, it yields information to students on what steps need to be taken in regards to personal experience prior to graduating in order to maximize the possibility of employment in marketing or finance. Considering that the business world is a fast-paced, ever-changing community that needs continuous adaptation, the research intends to provide all those of interest the information and overview with respect to skills, qualities, and characteristics that former students should possess, dispensing insight on the necessities future employers expect with regards to degree, potential, and experience.

University Graduates, Marketing, Finance, Skills, Qualities, Companies, Albania

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