American Journal of Marketing Research
Articles Information
American Journal of Marketing Research, Vol.1, No.3, Oct. 2015, Pub. Date: Aug. 12, 2015
Integrating Strategic Management Actions and Interpersonal Skills in Entrepreneurship to Create Competitive Advantage
Pages: 189-192 Views: 4449 Downloads: 1908
Authors
[01] Zain Ameen, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[02] Tayyab Hameed, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[03] Hafiz Rehan Bashir, University of the Punjab, Lahore, Pakistan.
[04] Hafiz Farhan Bashir, University of the Central Punjab, Lahore, Pakistan.
[05] Hafiz Ali Raza Amin, Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan.
Abstract
Competitive advantage is always one of the key priorities for the entrepreneurs in order to become driving force in the market. Entrepreneur uses strategic and interpersonal tools and techniques for the optimum utilization of resources. This paper explores those strategic management activities and interpersonal skills which give entrepreneur a distinctive edge in the market. We conclude that when the entrepreneur integrates with the strategic management actions such as innovation, networking, social capital, organizational learning combine with the strong interpersonal skills such as self-disclosure and trust, goal setting, self-management, communication and conflict management then he will gain competitive advantage and become the driving force in the market.
Keywords
Entrepreneurship, Strategic Management, Communication, Networking
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