American Journal of Marketing Research
Articles Information
American Journal of Marketing Research, Vol.2, No.2, Apr. 2016, Pub. Date: Apr. 5, 2016
The Impact of Workforce Diversity Towards Employee Performance: Evidence from Banking Sector of Pakistan
Pages: 53-60 Views: 3366 Downloads: 16333
Authors
[01] Muhammad Rizwan, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[02] Mula Nazar Khan, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[03] Babar Nadeem, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
[04] Qalb e Abbas, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
Abstract
The purpose of this research is the investigation of the effect of work force diversify towards employee performance in a banking industry of Pakistan. There are numerous factors that can effect performance of the employee but this research includes only the most critical variables among all the others such as gender, age, ethnicity and educational background of the employees as predictor variables of employee performance in an organization. For this investigation simple random sampling technique was used and data was collected by personally distributing 230 questionnaires to the employees in major banks at Lahore. Regression analysis technique has been used for data analysis and to find causal relation among the variables. All the independent variables were found to be highly significant at 5% level of significance and the signs of the regression coefficients were in accordance to the past studies. The data results show that there is a significant impact on employee performance when different workforce is working in the banking industry.
Keywords
Employee Performance, Ethnicity, Investigation, Predictor, Work Force Diversify
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