American Journal of Marketing Research
Articles Information
American Journal of Marketing Research, Vol.4, No.2, Jun. 2018, Pub. Date: Jun. 14, 2018
Distracting the Indian Telecommunications Sector: An Analytical Study on Reliance JIO Network
Pages: 34-43 Views: 1717 Downloads: 4783
Authors
[01] Ramya Patlolla, Hyderabad Business School, Gandhi Institute of Technology and Management (GITAM), Hyderabad, Telangana, India.
[02] Mallikarjuna Reddy Doodipala, Department of Mathematics, School of Technology, Gandhi Institute of Technology and Management (GITAM), Hyderabad, Telangana, India.
Abstract
India is currently the second largest telecommunication market with the second highest number of users in the world. The Indian Telecom sector has been severely disrupted by the entry of the conglomerate, Reliance, through its offering Reliance JIO services. Reliance changed the game very much with its offering of free voice and discounted data packs along with its provision of a “basket of services” complementing and supplementing the base mobile and Smartphone telephony. It is also offering handsets as part of “bundled services” with the device as well as the service. In the age of digital technology, this war is producing benefits to the customers. The objective of the present study is to analyse the dimensions of launching JIO in the Indian market on the customers as well as competitors. It also focuses on the problems faced by JIO subscribers by analysing the satisfaction level of customers. To accomplish the above objectives, the questionnaire is designed and distributed to several customers of Telangana region. The collected data were inserted in to SPSS and analyzed by using univariate and multivariate techniques. The study reveals that the launch of JIO is successful in the Indian market and most of the customers were satisfied with JIO services.
Keywords
Telecom Industry, High Speed, Internet, Reliance JIO, Subscribers
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