Journal of Social Sciences and Humanities
Articles Information
Journal of Social Sciences and Humanities, Vol.1, No.2, May 2015, Pub. Date: Apr. 22, 2015
Perception of Sound: A Study of Selected Nollywood Video Films
Pages: 48-58 Views: 3537 Downloads: 1951
[01] Uchechukwu C. Ajiwe, Department of Theatre and Film Studies, University of Port Harcourt, Port Harcourt, Nigeria.
[02] Samuel O. Chukwu-Okoronkwo, Department of Mass Communication, Abia State University, Uturu, Nigeria.
The creation of a believable reality in a film story requires appropriate application of both visual and auditory elements to achieve an effective communication. Thus, the film medium is a vital instrument in the hands of man for the transformation of his natural world and the projection of his ideal world to other human beings. Film is one of the fascinating and easiest means of communication in Nigeria, due to its wide range of audience consumption. Hence, the audience invariably accentuates the reality of the filmic experience. The concept of audience in film studies highlights a collective of people who are responsive to film viewership. The audience is necessary for filmmakers’ profit, and as such filmmakers construct their film very specifically in the hope of pulling substantial audience turnouts, which readily predisposes the filmmakers’ product to be predominantly audience-driven. Through the films produced, the audience is educated and entertained. This is therefore an obvious indication that film is a medium of mass communication that is very powerful when effectively packaged and employed. The artistic communication in film is enhanced by visual and auditory elements. Thus, film uses visual and auditory elements to create narrative messages. Sound may not be noticeable when watching a film story, but sound and music constitute powerful film technique(s) which, when appropriately applied, enhance effective communication. As a result, when watching a film, the viewers react with the variations in sound that are in tune with the action of a film story. However, despite the inseparable complementary role between the visual and auditory elements of film production, sound seems to remain a silent or a secondary issue in film production and analysis discourse. The study is therefore motivated by this apparent lack of attention, to highlight the invaluable significance of sound, while critically examining the indices that condition its perception in Nigerian Nollywood landscape.
Film, Nollywood, Semiotics, Sound, Sound Perception
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