Journal of Social Sciences and Humanities
Articles Information
Journal of Social Sciences and Humanities, Vol.1, No.3, Jul. 2015, Pub. Date: May 23, 2015
Asian Buying Behavior Toward Counterfeit Product: Evidence from Jambi City, Sumatera Island, Indonesia
Pages: 146-155 Views: 3215 Downloads: 3671
[01] Musnaini , Doctorate Program of Management Science, Faculty of Business and Economics, Airlangga University, Surabaya, Indonesia.
[02] Syahmardi Yacob, Doctorate Program of Business Management, Faculty of Business and Economics, Padjadjaran University, Bandung, Indonesia.
The study objective is to investigate the factors of purchasing intention of pirated products. Those factors of attitude function caused consumer non-deceptive choose to buy counterfeit handbag. This study uses two luxury brand world are Louis Vuitton (LV) and Hermès Handbags for scenario stimulate, also the brand as variable affected consumers purchased intention of counterfeit luxury brand product. Sales of pirated fashion products remain high despite various industry efforts to constrain the growth. Based on psychological theory, this study argues that the rise of pirated fashion products such as handbags due to some constraints on the supply side such as high price and consumer side such as social adjusted. The questioners spread to two hundred twenty one undergraduate student of Jambi and Surabaya city, Indonesia country for investigated luxury brand handbags product favorite. The method uses Experiment group-control group design and between subject with design, factorial 2 (social adjusted: high and low) x 2 (price: high and low). To understand differences between the treatment group, use MANCOVA test. The result indicates that social adjusted and high price increases the variability of purchasing pirated fashion product especially as handbags luxury brands (LV and Hermès Handbags). The interaction between two variables is also significant and indicated the low social adjusted and low price effective for reducing variability of consumers on purchasing pirated Handbags of fashion luxury brand product.
Social Adjusted, Price, Purchase Intention, Piracy Luxury Brand Product
[01] Belch, G. Dan Belch, M. 2009. Advertising And Promotion: An Integrated Marketing Communications Perspectives. 8th Edition. New York: Mcgraw-Hill.
[02] Berger, J. Dan Ward, M. 2010. Subtle Signal Of Inconspicuous Consumption. Journal Of Consumer Research,37(12).
[03] Beta.Luxurysociety.Com. 2010. "Defining Luxury: The Conundrum Of Perspectives". Accessed At Agustus 09, 2013
[04] Commuri Suraj 2009. The Impact Of Counterfeit On Geneuine-Item Consumers’ Brand Relationship. Journal Of Marketing, 73(7may 2009):86-98.
[05] Cordell, Victor V., Nittaya Wongtada, And Robert L. Kieschnick, Jr. 1996. "Counterfeit Purchase Intentions: Role Of Lawfulness Attitudes And Product Traits As Determinants." Journal Of Business Research 35 (1): 35-41.
[06] Eisend, M., Schuchert-Güler, P. 2006. “Explaining Counterfeit Purchases: A Review And Preview”. Academy Of Marketing Science Review. Vol. 2006 No.12.
[07] Gistri, Giacomo; Romani, Simona; Pace, Stefano; Gabrielli, Veronica; Grappi, Silvia. 2009. Consumption Practices Of Counterfeit Luxury Goods In The Italian Context. Journal Of Brand Management, Suppl. Special Issue: Luxury Brands 16.5-6 (Mar-May 2009): 364-374.
[08] Han Jee Young, Nunes C.Joseph, And Drèze Xavier .2010. Signaling Status With Luxury Goods: The Role Of Brand Prominence. 2010, American Marketing Association Journal Of Marketing Vol. 74 (July 2010), 15–3 Issn: 0022-2429 (Print), 1547-7185 (Electronic)
[09] Hung Kam, And Petrick F.James,.2012. Testing The Effects Of Congruity, Travel Constraints, And Self-Efficacy On Travel Intentions: An Alternative Decision-Making Model. Journal Of Marketing Sciences.Elsevier Article History:Received 31 July 2010 Accepted 9 September 2011. 2011.
[10] Icek Ajzen 2003. Residual Effect Of Past On Later Behaviour: Habitutation And Reasonded Action Perspectives” Personality And Social Psychology Review . 6 (2) 107-122.
[11] Jungkeun Kim, Jae-Eun Kim, Jongwon Park.2012. Effect Of Cognitive Resource Availabilty On Consumer Decisions Involving Counterfeit Products: The Role Of Perceived Justification. Marketing Letter 23.3 (Sep 2012): 869-881.
[12] Kapferer,Jean-Noel. 2010. Luxury After The Crisis: Pro Logo Or No Logo?. The European Business Review,9-10.
[13] Klaus-Peter Wiedmann, Nadine, Hennigs And Klarmann Christiane,.2012 Luxury Consumption In The Trade-Off Between Genuine And Counterfeit Goods: What Are The Consumers' Underlying Motives And Value-Based Drivers? Journal Of Brand Management, Suppl. Special Issue: Luxury And Counterfeiting: Issues, 19.7 (May 2012): 544-566.
[14] Kotler, P. Dan K. L. Keller. 2009. Manajemen Pemasaran 1. Edisi Ketigabelas. Jakarta: Erlangga.
[15] Lai, K. Ka-Yuk Dan Zaichowsky, Judith L. 1999. Brand Imitation: Do The Chinese Have Different Views. Asia Pacific Journal Of Management,16 (2):179–92.
[16] Malhotra, N. K. 2007. Marketing Research: An Applied Orientation. New Jersey: Pearson Education, Inc, Prentice Hall.
[17] Nordin Norashikin 2009. A Study On Consumers’ Attitude Towards Counterfeit Products In Malaysia. Thesis. Submitted to the Graduate School Of Business Faculty Of Business And Accountancy University Of Malaya, In Partial Fulfillment Of The Requirements For The Degree Of Master Of Business Administration. Malaysia.
[18] Penz, E., Stöttinger, B. 2005. “Forget The Real‟ Thing-Take The Copy! An Explanatory Model For The Volitional Purchase Of Counterfeit Products”. Advances In Consumer Research. Vol. 32 Pp. 568-75.
[19] Phau, I. Dan Teah, M. 2009. Targeting Buyers Of Counterfeitof Luxury Brands: A Study On Attitudes Of Singaporean Consumers. Journal Of Targeting, Measurement And Analysis For Marketing,Vol. 17,1. 3-15.
[20] Perez Maria Eugenia, Castano Raquel, Claudia Quintanilla.2010. Constructing Identity Trough The Consumption Of Counterfeit Luxury Goods. Qualitative Market Reseseach.13.3 (2010). 219-235).
[21] Radờn, Anita 2012. Counterfeit Luxury Goods Online: An Investigation Of Consumer Perception. Ainternational Journal Of Marketing Studies4.2 (Apr 2012): 74-79.
[22] Sahin A Dan Atilgan Ozean; 2011. Anayzing Factor That Drive Consumers To Purchase Counterfeits Of Luxury Branded Product. The Journal Of American Academy Of Business. Cambridge. Vol 17 No 1.
[23] Sekaran, Uma. 2006. Metodologi Penelitian Untuk Bisnis. Edisi 4 Jilid 2. Jakarta : Penerbit Salemba Empat.
[24] Suprapti, Ni Wayan Sri. 2010. Perilaku Konsumen. Denpasar : Udayana Press. Supranto. 1994. Statistik, Teori Dan Aplikasi. Jakarta: Penerbit Erlangga.
[25] Tejash, Pujara, Chaurasia, Sushil. 2012. Understanding The Drivers For Purchasing Non-Deceptive Pirated Products: An Indian Experience. IUP Journal Of Marketing Management.11.4 (Nov 2012): 34-50.
[26] Wee, C.H., Tan, S.J., Cheok, K.H. (1995), “Non-Price Determinants Of Intention To Purchase Counterfeit Goods: An Exploratory Study”. International Marketing Review. Vol. 12 No.6, Pp.19-46.
[27] Wilcox, Keith, Hyeong Min Kim, And Sankar Sen. 2009. “Faking It: Exploring The Motivational Factors Of Counterfeit Purchases,” Journal Of Marketing Research, 47(1).
[28] Xuemei Bian, And Cleopatra Veloutsou. 2007. “Consumers‟ Attitudes Regarding Non-Deceptive Counterfeit Brands In The Uk And China”. Brand Management. Vol. 14 No. 3 Pp.211-22.
[29] Yoo Boonghee Dan Lee Heeseung. 2012. Asymmetrical Effects Of Pas Experienes With Genuine Fashion Luxury Brands And Their Counterfeits On Purchase Intention Of Each. Journal Of Business Research.
MA 02210, USA
AIS is an academia-oriented and non-commercial institute aiming at providing users with a way to quickly and easily get the academic and scientific information.
Copyright © 2014 - American Institute of Science except certain content provided by third parties.