American Journal of Economics, Finance and Management
Articles Information
American Journal of Economics, Finance and Management, Vol.5, No.2, Jun. 2021, Pub. Date: Jun. 28, 2021
Creative Product and Wellbeing: Redefining Workers’ Knowledge-Based Novel Culture
Pages: 45-59 Views: 470 Downloads: 202
Authors
[01] Jones Emakpor Umukoro, Department of Business Administration and Marketing, Babcock University, Ilishan-Remo, Nigeria.
[02] Johnson Ashiemamho Egwakhe, Babcock Business School, Babcock University, Ilishan-Remo, Nigeria.
Abstract
Creative product generates novel research output and patents which has been on the decline in Nigeria among academia when compared with other universities in both developing and developed countries. Therefore, this paper investigated whether flexible wellbeing elements such as, workload, mental health, life satisfaction, physical, psychological and technological work environment, has effect on creative product in selected private universities in South-West Nigeria. A cross-sectional survey research design was adopted and data were collected from 532 academic staff ranked as Senior Lecturer, Associate Professor and Professor from 8 selected private universities in South-West Nigeria through a multi-stage random sampling technique. The questionnaire was adapted; validity and reliability tests were conducted before it was administered. The result from multiple regression analysis revealed that flexible wellbeing elements had positive significant effect on creative product (Adj. R2 = 0.314 (F (6, 525) = 41.561, p<0.05) in selected private universities in South-West Nigeria and the artificial neural network analysis showed technological work environment as the best individual predictor followed by physical and psychological work environment. It recommended that administrative policies regulating academic staff work-based-empowering wellbeing measures should be redefined and fine-turned to support academic staff members’ knowledge-based culture and creativity to boost novelty, patents and scholarly research.
Keywords
Creative Product, Creativity, Flexible Wellbeing Elements, Mental Health, Workload
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